Cirrus Logic, Inc.
BEVERLY HILLS, Calif. – Sept. 25, 2002 – Bringing to life the promise of broadband-enabled, interactive DVD content in the living room, Cirrus Logic (NSDQ: CRUS), a leader in entertainmentembedded technology, today announced the industry’s first Enhanced DVD integrated circuit, the CS98200 family, to support Enhanced DVD technology Cirrus, Oregan Networks and InterActual Technologies, Inc. are demonstrating Enhanced DVD content enabled by Cirrus’ Enhanced DVD chip solution, Oregan Networks’ web browser and InterActual’s Media Services today at the Digital Hollywood conference at the Beverly Hills Hilton Hotel, Rodeo Room.
As worldwide consumer adoption of broadband technologies continues to accelerate, it’s expected that sales of broadband-enabled content services, such as the interactive content offered by Enhanced DVD technology, will also accelerate. Enhanced DVD technology enriches the consumer entertainment experience by blending the complementary features often found on today’s DVD-based content with dynamic Internet content provided by the content owner. Earlier today, Buena Vista Home Entertainment, New Line Home Entertainment, and Warner Home Video announced their support for Enhanced DVD content in future DVD title releases.
“Consumer studies indicate that consumers most enjoy their DVD players because of the many extras offered on today’s discs – such as director and cast interviews, documentaries and games,” said Terry Ritchie, vice president of video marketing, Cirrus Logic. “On DVD devices utilizing Cirrus’ ICs supporting Enhanced DVD technology, consumers will no longer be confined to being able to access the interactive content only through their PC. Cirrus is the first company to demonstrate the hardware and software technologies that will make the next-generation of interactive DVD experiences possible in the living room.”
For this demonstration, Cirrus’ chip solution features support for web browser technology by Oregan Networks. When selecting the interactive content through its Enhanced DVD-supported DVD device, Oregan Networks’s full-featured TV Interactor browser launches, serving as the medium through which consumers will access the special Internet-based interactive content. In addition, Cirrus’ Enhanced DVD IC is designed to support broadband access through Ethernet, Digital Subscriber Line and cable modem technologies.
“Oregan is excited to be part of the team behind the launch of this next generation DVD product,” said Mark Perry, CEO of Oregan Networks. “This project serves as a perfect example of how embedded web browsing technology can seamlessly integrate interactive services with media entertainment. There is increasing consumer demand for interactive content and services – the challenge is to deliver them in a manner that is both entertaining and effortless to use. The combination of Oregan’s TV Interactor web browser with the latest Cirrus media platforms will meet this exacting requirement.”
Cirrus Logic is a premier supplier of high-performance analog and DSP chip solutions for consumer entertainment electronics that allow people to see, hear, connect, and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus Logic operates from headquarters in Austin, Texas with offices in California, Colorado, Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com.
Except for historical information contained herein, the matters set forth in this news release are forward-looking statements that are dependent on certain risks and uncertainties including such factors, among others, as the ability of the 98200 to perform as expected, the risk factors listed in the company's Form 10-K for the year ended March 30, 2002, and in other filings with the Securities and Exchange Commission. The foregoing information concerning Cirrus Logic’s business outlook represents our outlook as of the date of this news release, and Cirrus Logic undertakes no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise, except as required by law.
Cirrus Logic is a trademark of Cirrus Logic, Inc. Third-party trademarks and names are the property of their respective owners.