PRODUCT NEWS
Media Contact:
Bill
Schnell
Cirrus Logic, Inc.
512694-4236
BEVERLY HILLS,
Calif. – Sept. 25, 2002 – Bringing to life the
promise of broadband-enabled, interactive DVD content in the living room,
Cirrus Logic (NSDQ: CRUS), a leader in entertainmentembedded technology, today announced the
industry’s first Enhanced DVD integrated circuit, the CS98200 family, to support
Enhanced DVD technology. Cirrus, Oregan
Networks and InterActual Technologies, Inc. are demonstrating Enhanced DVD
content enabled by Cirrus’ Enhanced DVD chip solution, Oregan Networks’ web
browser and InterActual’s Media Services today at the Digital Hollywood conference
at the Beverly Hills Hilton Hotel, Rodeo Room.
As worldwide consumer adoption of broadband technologies
continues to accelerate, it’s expected that sales of broadband-enabled content
services, such as the interactive content offered by Enhanced DVD technology,
will also accelerate. Enhanced DVD technology enriches the consumer
entertainment experience by blending the complementary features often found on
today’s DVD-based content with dynamic Internet content provided by the content
owner. Earlier today, Buena Vista Home Entertainment, New Line Home
Entertainment, and Warner Home Video announced their support for Enhanced DVD
content in future DVD title releases.
“Consumer studies indicate that consumers most enjoy
their DVD players because of the many extras offered on today’s discs – such as
director and cast interviews, documentaries and games,” said Terry Ritchie,
vice president of video marketing, Cirrus Logic. “On DVD devices utilizing
Cirrus’ ICs supporting Enhanced DVD technology, consumers will no longer be
confined to being able to access the interactive content only through their PC.
Cirrus is the first company to demonstrate the hardware and software
technologies that will make the next-generation of interactive DVD experiences
possible in the living room.”
For this demonstration, Cirrus’ chip solution features
support for web browser technology by Oregan Networks. When selecting the
interactive content through its Enhanced DVD-supported DVD device, Oregan
Networks’s full-featured TV Interactor browser launches, serving as the medium
through which consumers will access the special Internet-based interactive
content. In addition, Cirrus’ Enhanced DVD IC is designed to support broadband
access through Ethernet, Digital Subscriber Line and cable modem technologies.
“Oregan is excited to be part of the team behind the
launch of this next generation DVD product,” said Mark Perry, CEO of Oregan
Networks. “This project serves as a
perfect example of how embedded web browsing technology can seamlessly
integrate interactive services with media entertainment. There is increasing consumer demand for
interactive content and services – the challenge is to deliver them in a manner
that is both entertaining and effortless to use. The combination of Oregan’s TV Interactor web browser with the
latest Cirrus media platforms will meet this exacting requirement.”
Cirrus Logic is a premier supplier of high-performance analog and DSP chip solutions for consumer entertainment electronics that allow people to see, hear, connect, and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus Logic operates from headquarters in Austin, Texas with offices in California, Colorado, Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com.
Except for historical information contained herein, the
matters set forth in this news release are forward-looking statements that are
dependent on certain risks and uncertainties including such factors, among
others, as the ability of the 98200 to perform as expected, the risk factors
listed in the company's Form 10-K for the year ended March 30, 2002, and in
other filings with the Securities and Exchange Commission. The foregoing
information concerning Cirrus Logic’s business outlook represents our outlook
as of the date of this news release, and Cirrus Logic undertakes no obligation
to update or revise any forward-looking statements, whether as a result of new
developments or otherwise, except as required by law.
Cirrus Logic is a trademark of Cirrus Logic, Inc. Third-party trademarks and names are the property
of their respective owners.