
Contact:
John Sheppard
InterActual Technologies, Inc.
408-392-7123
jsheppard@interactual.com
SAN
JOSE, CA, (January 8, 2004) – InterActual Technologies, Inc. announced today the
release of the StoryDrivers for Media Center Edition 2004 PCs. StoryDrivers are a set of enhanced DVD-ROM
computer features that enable moviemakers to add highly interactive activities
to their value-added materials.
“Secondhand
Lions” from New Line Home Entertainment (available in stores February 3, 2004)
is the first title to ship with the powerful StoryDriver software included on
the disc that can be accessed both in the traditional DVD-ROM computer
experience as well as within the Windows XP Media Center Edition experience. StoryDriver features on this title include
Scene Medleys that enable producers to combine multimedia assets like text,
audio, and graphics to custom playlists within a video title. Other exclusive features include an
enhanced photo gallery and a highlighted digest version of the director’s
commentary track.
“We
like how InterActual designed the StoryDrivers to add compelling experiences
and activities that are relevant and enhance the storytelling capability of our
DVD titles,” said Michael Mulvihill, VP of DVD Production at New Line
Cinema. “We are really excited to see
Windows XP Media Center Edition migrate these powerful features into the living
room.”
The
StoryDriver Suite is modular in design so studios can pick and choose options
from a menu to fit the particular needs of a title. StoryDriver modules make creating content quick, easy and
inexpensive, and also offer huge advantages such as requiring minimal disc
space and reducing the risk of technical problems in the field. StoryDriver Feature applications include
standard methods to marry the original feature program with synchronized media
such as text or graphics to create for example; comic strips that roll in real
time with the movie, or read-along applications for children’s titles. InterActual took particular care to make the
StoryDriver Features forward looking to set-top integration and the 10-foot
experience provided by the Media Center.
“Microsoft
looks forward to the creative ways DVD producers and developers will use
StoryDrivers to design exciting new content that can be enjoyed through Media
Center PCs,” said Brad Brooks, director of marketing, Windows eHome division at
Microsoft Corp. “Windows XP Media
Center Edition provides a strong and powerful platform for delivering
innovative and exciting digital experiences in the home. As a result, audiences
can now enjoy enhanced and interactive DVD computer features, all with the ease
of use and convenience provided by Media Center Edition.
More
people are making the DVD player part of their PC and home entertainment
systems, so it is no secret the DVD industry is exploding. According to recent data compiled by
Centris, more than 30 million U.S. consumer households have DVD-ROM enabled
PCs. This number is expected to double
by the end of 2006 according to Adams Media Research.
ABOUT INTERACTUAL
InterActual Technologies,
Inc. (<http://www.interactual.com>)
is the leading provider of software and services that enhance DVD movie viewing
on computers and next-generation consumer electronics devices. InterActual
offers an exclusive line of platform-based solutions for integrating DVD
content with the Internet and additional on-disc bonus features. The
InterActual platform enables DVD producers to augment the original feature
program with compelling and relevant features and activities. InterActual has
become the de facto standard for DVD-ROM content creation and integration,
shipping on over 1000 major DVD titles representing hundreds of millions discs.
Incorporated in
1995, the company is headquartered in San Jose, California and has satellite
offices in Los Angeles, California.
# # #
InterActual, the InterActual spotlight logo, and/or
other InterActual products referenced are trademarks or registered trademarks
of InterActual Technologies, Inc. All
rights reserved. The names of actual
companies and products mentioned herein may be the trademarks of their
respective owners. © Copyright 2004 InterActual Technologies, Inc.