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BURBANK, (May 27th, 2002) - Tokenzone, Inc. - the global leader in Collect-and-Trade technologies - announced today a new addition to its family of products based on its Patent Pending Engine that will revolutionize the way people interact with DVDs, CDs and the Internet. Tokenzone MediaEnhanced™ builds on Tokenzone's proven business model of translating properties and brands into fun and innovative digital collecting and trading experiences. Jointly developed with InterActual Technologies (http://www.interactual.com/), MediaEnhanced™ for DVDs enables DVD-ROM users to unlock special bonus materials from the Tokenzone platfom. By simply inserting the DVD into their DVD-ROM drive, users can experience enhanced versions of their Tokens with exclusive never-before-seen video and pictures, behind-the-scenes footage and more. "We are thrilled with the launch of MediaEnhanced™ and to be working with InterActual to provide unique user experiences to millions of users worldwide. With the launch of Harry Potter's Magical Trading Cards we begin a new era in content interaction by providing media companies new unique features and ways to generate incremental revenues from their content." said Ricardo Arias, CEO of Tokenzone. About Tokenzone, Inc. Tokenzone builds loyalty entertainment solutions for media companies and marketers. Captivating audiences with addictive multi-user game play, Tokenzone's products create an unprecedented context in which viral marketing and loyalty programs achieve epidemic levels. Since its inception in January 2000, the company has developed the expertise, technological tools and key business partnerships to become a global leader in building brand exposure and recognition, customer acquisition and retention, and revenue-generating initiatives. About InterActual InterActual Technologies, Inc. (http://www.interactual.com/) is the leading provider of software and services that enhance DVD movie viewing on computers, especially with exclusive features that integrate DVD content with the Internet. InterActual Player, and it's predecessor InterActual PCFriendly(R), have enabled millions of connected viewers to access and enjoy a new dimension of entertainment and information. 100% of the top ten US major studio box office movies for 2001 utilize InterActual's software and associated services to provide for a consistent and enriched viewing experience on today's significant worldwide installed base of DVD-ROM enabled PC's. Through its co-chair role in the DVD Forum, InterActual is providing industry guidance on the migration of these enhanced DVD capabilities to future consumer electronic and other convergent set-top platforms. InterActual also maintains an online, subscription-based community (http://inventor.interactual.com) for professional developers interested in more fully exploiting the features of the InterActual platform for entertainment and marketing content. InterActual is headquartered in San Jose, California. HARRY POTTER, characters, names and related indicia and WARNER BROS. and related indicia are trademarks of Warner Bros. TM & © 2002. Harry Potter Publishing Rights © J.K. Rowling. For more news and information, visit http://www.tokenzone.com/.
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