For Immediate Release January 6,
2000
VM LABS AND INTERACTUAL TECHNOLOGIES PROVIDE STUDIOS WITH
INTERACTIVITY TOOLS
Turnkey Solution Enables One Stop Development of
Interactive Entertainment Content for the Computer and NUON™ DVD
platforms
Consumer Electronics Show/Las Vegas, NV -- VM Labs, Inc. and
InterActual Technologies, Inc. have reached an agreement that will
expand the audience of web-enabled DVDs from the computer room into
the living room. With the new agreement, InterActual will offer
development tools that are a turnkey solution for the production of
enhanced, interactive content intended for both computer and NUON™
enhanced DVD platforms. With these tools, film studios will be able
to easily include NUON enhanced DVD movie disc content, adding such
features as entire movie Web sites, customized user interfaces and
3D videogame software to DVD titles.
"Working with InterActual, we will make offering NUON interactive
movie content extremely simple," commented Richard Miller, CEO of VM
Labs. "For the consumer, the great thing is that they won't need to
leave their comfortable chairs in front of the television to use the
interactive entertainment content studios already provide for
personal computers. That's really compelling added value that the
studio can really leverage to get closer to the consumer."
NUON is VM Labs' technology that transforms passive digital video
products such as DVD players, digital satellite receivers and
digital set-top boxes into complete interactive video entertainment
systems. NUON complements the open DVD standard, allowing access to
a vast library of pre-existing film titles. Standard DVD movies will
not only run on NUON enhanced players, but will benefit by
significantly improved movie-viewing features. NUON enhanced DVD
players will also be able to play entertainment and educational
software as well as bring audio CDs to life with stunning visual
effects modes.
"By offering one development platform for both the computer and
NUON DVD, we will provide our customers an integrated solution that
quickly and easily enhances DVD content with advanced features for
both the home office and the living room," said Todd Collart,
President and CEO of InterActual Technologies, Inc. "This makes it a
snap for any studio or music label that already uses InterActual's
software or services to enhance their DVD products with NUON
capability as well."
InterActual is a developer of software and tools for integrating
DVD-Video and DVD-Audio with DVD-ROM capabilities, such as the web,
E-commerce, interactive games, and other advanced, interactive
features. InterActual's solution for PCFriendly™ DVDs is currently
used on over 100 DVD products such as Austin Powers: The Spy Who
Shagged Me (New Line Home Video), The Blair Witch Project (Artisan
Entertainment), Ghostbusters (Columbia Tristar), The Matrix (Warner
Home Video), and The Mummy (Universal Home Video). InterActual's
development tools currently enable web-enhanced, PCFriendly™ DVDs,
which offer bonus materials to computer users with DVD-ROMs.
Authoring tools provided by InterActual will make possible such
NUON DVD movie experience enhancements as interactive browsing of a
movie script and storyboards, unlocking of special movie content,
and real-time access to Internet Web sites and live Web events. DVD
content providers will be able to present interactive bonus
materials to NUON DVD consumers as easily as they can now for
computer users. Several Hollywood studios have already expressed
strong interest in adding NUON enhanced content for upcoming DVD
movies. It is believed that these interactive movie enhancements
will be compelling to both sophisticated videophiles as well as the
average home movie viewer, resulting in additional movie purchases
after initial rental. This is expected to create new revenue streams
for savvy movie studios who take full advantage of the opportunities
that NUON enhanced DVD movies provide.
InterActual Technologies, Inc. is a leading provider of software
and services that enhances the playback of DVDs for personal
computers and next-generation set-top players. InterActual offers
comprehensive DVD technologies and services to both the
entertainment industry and corporate markets for integrating
broadcast-quality video with the Internet, E-commerce, interactive
games, targeted push capability and advertising. Additional
information about InterActual is available at http://www.interactual.com/.
NUON has the speed and power to transform a DVD player into an
interactive fun-center that will entertain the whole family. NUON
enhanced digital video devices bring the television to life with
interactivity in the form of games, educational software,
interactive movie content and more. Future NUON enhanced features
include Internet connectivity and web-enabled movie experiences. The
NUON media processing technology replaces the MPEG decoder chip
currently found in digital video products. Analysts predict that
digital video will supersede the current analog method over the next
few years, and NUON is poised to become the new standard for
interactive digital home entertainment. VM Labs Inc. is based in
Mountain View, CA.
NUON™ is a trademark of VM Labs, Inc. InterActual, InterActual
Technologies, and PCFriendly are either trademarks or registered
trademarks of InterActual Technologies, Inc.
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CONTACT FOR INTERACTUAL: Cindy Halstead (408)
436-6700 Ext. 102 cindy@interactual.com
CONTACT FOR VM LABS: BENDER/HELPER IMPACT (415)
391-2994
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