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San Juan Capistrano, CA April 25, 2001 - GRAFX
Group, Inc. announced that it has recently signed a joint
development agreement with Interactual Technologies, Inc.
(www.interactual.com) The
agreement allows GRAFX to develop interactive DVD marketing
products that connect directly through Interactual to the AIM
interactive marketing system.
"For the first time, companies can deliver interactive
video to their customers and transparently track the user's
use of the DVD," says GRAFX CEO Doug Wolfgram. "The DVD is
also dynamic in that portions of the content are fed directly
from the AIM web system so that certain elements of the
content and support information may be updated frequently. As
a direct mail component for AIM projects, this greatly
enhances response rate and the overall sales experience",
continues Wolfgram.
In an ongoing effort to set new standards for
marketing excellence, this AIM enhancement will certainly
raise the bar. GRAFX expects to see the biggest use of the
Interactive DVD components to come from customers with a large
inventory of high-quality video content such as automobile
manufacturers and business equipment makers. It is also an
ideal medium to promote entertainment events, concerts and
trade shows. | 
